Founder-Led Brands
Helping founders turn ideas into structured, production-ready collections.
Learn moreACTIVEWEAR PRODUCT DEVELOPMENT
Strategic product development for performance apparel.
From concept to production, I help activewear and outdoor brands build the right products with clarity, precision and a deep understanding of performance, fit and function.
Let’s build better products
- 10+
- Years experience
- 300+
- Styles developed
- 25+
- Countries
- 100+
- Development outputs
Senior product development support
Hi, I’m Ingrid.
I help activewear and outdoor brands bring the right products to life, with clarity, precision and deep understanding of performance, fit and function.
I believe exceptional products come from exceptional product development systems, not guesswork.
- Systems-minded
- Hands-on expertise
- Clear communication
Who we help
Product development support for different types of apparel businesses.
Every business has different challenges. I bring the structure, clarity and hands-on support you need to move products forward.
Private Label Programs
Helping brands navigate private-label development with consistency, efficiency and scalable systems.
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Growing Apparel Business
Helping growing brands build scalable product development systems.
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Established Product Teams
Providing senior support and development expertise to strengthen teams and accelerate execution.
Learn moreWhat we do
From strategy to production:
My Product Development Methodology.
Phase 0
Research and Forecasting
Brand, market, consumer, regulatory and trend context.
Phase 1
Collection Strategy
Purposeful range planning, product roles and considered newness.
Phase 2
Design & Product Definition
Product definition, CADs, construction and durability considerations.
Phase 3
Product Development
Supplier development with structured material and component information.
Phase 4
Sample Development & Fit Reviews
Fit, function, construction and performance validation.
Phase 5
Product Readiness
Final specifications, BOM, approvals and production-ready product records.
Phase 6
Development Systems
Responsible decisions and product-data readiness run through every phase; Development Systems creates the visibility and documentation that hold the process together.
Responsible development + EU product data
Better products need better decisions — and better information.
Responsible development and future product-data requirements both begin inside the product-development process — in the decisions made around materials, construction, suppliers, documentation and the final product record.
Responsible Development
Durability · Materials · Longevity · Traceability
DPP Readiness
Product records · BOMs · Supplier data · Supporting evidence
Ways we can work together
Product Development Sprint
A focused engagement to solve a specific product challenge in 1–3 weeks.
Full Methodology Application
The end-to-end process for seamless product development execution, typically starting from 12 weeks, depending on collection size, product complexity and sampling requirements.
Product Development Systems
Build the process and documentation that make product development scalable and efficient.
Fractional Product Development Partner
Ongoing strategic support and leadership, part-time and aligned with your needs.
Not Sure Where To Start?
Take a quick 3-minute assessment, and I’ll recommend the best place to begin.
My thinking
I combine market insight, trend forecasting and a systems-driven approach to create products that perform today and stay relevant tomorrow.
Latest insights
Continuum
SS28 Trend Forecasting & Direction
Colour Architecture
Strategic Colour & Material Direction
The Future of Performance
Innovation, sustainability and product development
Featured case study
View all case studies →
My philosophy
Great products don’t happen by accident. They come from clear strategy, smart decisions and strong systems. I believe in thoughtful design, honest collaboration and building products that perform, sustainably and meaningfully.
Purposeful Design
Every decision should serve the end user and the product purpose.
Collaborative Process
The best products come from open communication and strong partnership.
Detail & Precision
Clarity in the details creates confidence in the final product.
Responsible Innovation
We build products that perform today while considering tomorrow.